Having a baby is one of the most exciting times of your life — but let’s be honest, it’s also one of the most expensive. The good news? UK brands are falling over themselves to get their products into your hands, which means there are loads of genuine baby freebies up for grabs if you know where to look. We’ve done the digging so you don’t have to, and rounded up the best free baby stuff in the UK for 2026 — from full packs of nappies to free baby boxes worth over £70.
Top of our list is the Amazon Baby Wishlist, because it’s the quickest win of the lot — a free welcome gift plus up to £300 off your baby shopping. Start there. 👇
⭐ Amazon Baby Wishlist — free welcome gift + up to £300 off
If you only do one thing on this page, do this one. The Amazon Baby Wishlist is a free baby registry that lets you keep everything you need for baby in one tidy list and share it with family and friends so they know exactly what to buy you. But the real magic is the two perks that come with it:
- A free welcome gift — when you create a wishlist and spend a small qualifying amount on eligible baby items, Amazon sends you a free gift. Recent options have included a Tommee Tippee nappy bin, a Fisher-Price Laugh & Learn toy, a baby bottle set or a Childs Farm bathtime sample pack.
- A one-off 15% discount on eligible items in your wishlist — which can save you up to £300 on the big-ticket stuff like prams, car seats and baby monitors. (Worth reading my best compact prams guide before you add a pram to your list.)
👉 Create Your Free Amazon Baby Wishlist
How to claim your free Amazon welcome gift
- Create your Baby Wishlist using the link above, then wait a few days (Amazon usually asks the list to be active for around 5 days before you can redeem).
- Add eligible items to your basket — you’ll need to spend a qualifying amount (currently around £10, though Amazon occasionally sets this higher, so check the figure shown on the page) on baby products sold and dispatched by Amazon. Nappies, formula, baby food and books don’t count towards the total.
- Choose your free gift from the “Welcome gifts” section and add it to your basket — it won’t count towards your spend.
- Check out and confirm the offer has applied in your order summary. Job done!
The 15% discount works a little differently — your list needs to be active for about 14 days, and it becomes available roughly 180 days before your due date and lasts until around 90 days after. It applies only to items you’ve added to your wishlist that are sold and dispatched by Amazon (again, excluding nappies, formula and books).
Set Up Your Wishlist & Grab Your Free Gift →
The best baby freebies in the UK right now
Once your Amazon Wishlist is sorted, here are the other freebies worth signing up for. Our tip: set up a separate email address just for these so your main inbox stays clutter-free.
Bounty maternity packs
One of the best-known freebie schemes in the UK. Bounty has moved to a mostly digital, app-based model these days, but you can still grab vouchers and offers for baby essentials through the Bounty app. Worth a download early in pregnancy.
Emma’s Diary free pack
Sign up to Emma’s Diary (online or via the app) and you’ll get vouchers to collect a free pack — typically packed with mini pregnancy and baby products to try, plus a full pack of Pampers nappies. You collect it in-store from Boots or Argos. One of the most generous freebies going.
Boots Parenting Club
Free to join if you have a Boots Advantage Card. Members currently get a free Aveeno Baby wash on sign-up, plus extra Advantage points on baby products, money-off vouchers and milestone gifts throughout your baby’s first year.
Your Baby Club — free baby box (worth £70+)
Your Baby Club sends out a baby box filled with samples and essentials from trusted brands like Sudocrem, Aveeno Baby and Tommee Tippee. The box itself is free, though there’s usually a small postage fee to cover.
Free Aldi Mamia newborn nappies
Aldi regularly gives away free packs of its award-winning Mamia newborn nappies (often via a Netmums partnership), aimed at little ones in the 4–11lb range. Quick and easy to claim online.
Pampers Club rewards
Download the Pampers Club app and scan the code inside every pack of nappies or wipes to earn points. Trade those points in for coupons and free Pampers products — it adds up fast when you’re going through as many nappies as a newborn does!
Ella’s Kitchen free weaning pack
Once baby is nearing weaning age, sign up to Ella’s Friends to get a free weaning pack posted out, including a handy weaning wall chart and money-off vouchers. Baby needs to be under 12 months to qualify. (Getting ready to start solids? My best weaning bowls guide is a handy next read.)
Supermarket baby clubs
- Tesco Baby Club — free to join, with personalised coupons for nappies, wipes and formula.
- Asda Baby & Toddler Club — money-off vouchers and exclusive deals on baby essentials.
- M&S The Parenthood — 10% off babygrows until your child turns two, plus free cake at Parent & Baby mornings in M&S cafés.
Free baby box (Scotland)
If you live in Scotland, you’re entitled to the free Scottish Baby Box — a genuinely brilliant scheme worth around £160, filled with clothes, a play mat, books, a thermometer and more. Ask your midwife to register you.
Free books with Bookstart
Every baby born in England and Wales can get a free Bookstart book pack through their local library or health visitor — a lovely (and free) way to start baby’s bookshelf.
Free baby photoshoot
Max Spielmann offers free baby photoshoots that include a free 8×6 print to take home — a sweet way to capture those tiny early days without the studio price tag.
Freebies for mum, too
You’re doing the hard work, so there’s free stuff for you as well:
- TfL “Baby on Board” badge — free from Transport for London, so you can (hopefully!) grab a seat on the tube.
- Free NHS dental care and prescriptions — you’re entitled to a Maternity Exemption Certificate during pregnancy and for 12 months after birth. Ask your midwife for the form.
- Sure Start Maternity Grant — a one-off £500 payment if you’re on certain benefits (or the Best Start Grant if you’re in Scotland).
Frequently asked questions
What free baby stuff can you actually get in the UK?
Plenty! You can claim free nappies, baby wipes, formula and food samples, a free Amazon welcome gift, free baby boxes worth £70+, weaning packs, money-off vouchers and even a free baby photoshoot. The Amazon Baby Wishlist, Emma’s Diary and Your Baby Club box are the standout freebies for most parents.
How do I get the Amazon Baby Wishlist free gift?
Create a free Amazon Baby Wishlist, wait a few days, then add a qualifying amount of eligible baby items (sold and dispatched by Amazon) to your basket and choose your free welcome gift before checking out. Full step-by-step instructions are in the Amazon section above.
Are baby freebies legit and safe to sign up for?
Yes — the big schemes like Amazon, Bounty, Emma’s Diary, Boots and Pampers are all long-established, legitimate companies. They offer freebies hoping you’ll become a loyal customer. You’ll usually need to share your email, due date and address, and you can unsubscribe from marketing emails any time. A separate “freebies” email address keeps things tidy.
Do you have to be pregnant to claim baby freebies?
Not always. Many freebies and samples are available after baby arrives too — weaning packs, nappy samples, loyalty clubs and photoshoots are all open to new parents, not just expectant ones.
Start with the biggest win
There’s a lot of free baby stuff out there, and every little helps when you’re kitting out a nursery. But if you’re short on time, start with the Amazon Baby Wishlist — it’s free to set up, gets you a free welcome gift, and could save you up to £300 on the things you were going to buy anyway.
Create Your Free Amazon Baby Wishlist →
Related MumApproved guides
Now you’ve saved on the freebies, here’s what’s genuinely worth buying — all tried and mum-approved:
- 10 baby must-haves that aren’t a waste of money
- Best compact prams UK
- Best baby monitors UK
- Top-rated baby bottles UK
- 4 things nobody tells you about the newborn stage
Freebies change often — brands update their offers regularly, so always check the terms on each brand’s own page before signing up. Last reviewed: July 2026.