Hi, I’m so glad you’re here! I’m the mum behind Mum Approved — an honest, no-nonsense parenting blog and Instagram account (@mumapproveduk) created for UK parents who want real recommendations from someone who’s actually tried them.
Mum Approved covers everything from baby and toddler product reviews to days out, sleep, feeding, prams and everything in between. Every single thing I share is tried, tested and genuinely approved — by me, as a busy mum of two.
Who I Work With
I work with brands that align with my values — honest, family-focused and genuinely useful for UK parents. If your product or service is something I’d recommend to a friend, I’d love to hear from you.
Ways We Can Work Together
- Product Reviews & Gifting — Send me your product and I’ll give it an honest, thorough review on the blog and/or Instagram. No fluff, just real feedback from a real mum.
- Sponsored Posts & Paid Partnerships — Dedicated blog posts, Instagram reels, stories or feed posts created around your brand. All sponsored content is clearly disclosed.
- Affiliate Collaborations — Long-term affiliate partnerships where I promote your products through my blog content and social channels.
Why Work With Mum Approved?
- 🇬🇧 UK-based audience of parents and parents-to-be
- 👶 Niche focus on baby and toddler products — a highly engaged, purchasing audience
- ✅ Honest, trust-based content that readers rely on for buying decisions
- 📱 Active across blog and Instagram (@mumapproveduk)
- 🔗 SEO-optimised blog content with Amazon Associates affiliate integration
Get In Touch
I’d love to hear about your brand and how we could work together. Drop me an email and I’ll get back to you as soon as I can!
📧 redlobstermanagement@gmail.com
Send Me a Message
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