This post may contain affiliate links. If you buy through them, I may earn a small commission at no extra cost to you, which helps keep the site running. All opinions are my own. Written by Molly, mum of two. Last updated: October 2026.

Amazon’s autumn sale, Prime Big Deal Days, runs on Tuesday 6 and Wednesday 7 October 2026, starting at 12.01am on the Tuesday. It’s only 48 hours, and it’s Prime members only, so it’s worth knowing what you actually want before the clock starts. Otherwise you end up adding things to your basket at 11pm because the timer is ticking, which is not how good decisions get made.

I’m not going to pretend I know exactly which prices will drop, because the deals aren’t live yet. What I can do is tell you which kinds of baby and toddler buys tend to be worth waiting for, what I’d leave until Black Friday, and how to avoid paying a “sale” price that’s really just the normal price. I’ll update this post once the deals go live.

First things first: do you need Prime?

Yes, the deals are for Prime members. If you’re not one, new customers can usually start a 30-day free trial if eligible, and it’s currently £8.99 a month after that. If you only want it for the sale, set a reminder to cancel before the trial ends. If you’re a regular Amazon shopper with a baby in the house, it often pays for itself in delivery alone.

What’s worth looking at early

Big-ticket baby gear. This is where a percentage off actually turns into real money. Think car seats, travel systems, pushchairs and baby monitors. If you’ve been eyeing one up, check the price now so you know what a good deal looks like. If you’re buying a car seat, my guides will help you narrow it down first: newborn car seats, toddler car seats and travel systems.

Baby monitors and sleep gear. Monitors are the sort of thing that goes on offer a lot and doesn’t change much between models year to year. Have a look at my baby monitor guide and sleep sack guide before you buy, and check the Amazon deals page on the day.

Things you buy on repeat. Nappies, wipes, formula and toiletries are boring, but a decent discount on something you’d buy anyway is the safest saving there is. My list of baby products I buy on repeat is a good place to start if you’re not sure what to stock up on.

Early Christmas presents. Amazon is pushing this one itself, and I get it. If you know your toddler is getting a wooden toy or a tuff tray or a kitchen set, a decent price now beats a panic buy in December. My Christmas on a budget guide has a few ideas for spreading the cost.

Winter kit. Coats, thermals and waterproofs sometimes get a discount at this time of year, and it’s the first proper cold snap just in time. Have a look at my winter gear guide for what to look for.

What I’d leave until Black Friday

Black Friday is on 27 November this year, and it’s usually the bigger event for toys and gifts. If you’re not in a rush, I’d hold off on anything you haven’t researched yet and anything that isn’t needed before Christmas. My Black Friday guide for kids goes through what’s usually worth waiting for.

The honest rule I use: if you need it in the next few weeks, buy it on the best price you can find. If you don’t, give it a couple of days and see if it appears again at Black Friday for the same or less.

How to spot a real deal

• Check the price history. Free tools like CamelCamelCamel and Keepa show how a price has moved over months. If the “deal” price is the same as it was in August, it isn’t a deal.
• Ignore the crossed-out price. The “was” price is often the highest price it’s ever been, not what people actually pay. Compare against the price history instead.
• Compare other shops. Argos, Boots and John Lewis often match or beat Amazon, especially on baby gear. It takes two minutes.
• Look at the seller. Stick to products sold or fulfilled by Amazon where you can, so returns are straightforward.
• Add to your wishlist now. Make a list of what you want before the sale starts, so you can check each item without browsing. It stops impulse buys.
• Set a budget. Write the number down. It’s very easy to save £30 on something and spend £90 on things you didn’t need.

My plan for the 6th and 7th

1. Pick two or three things you genuinely need, and write down their normal price today.
2. Check them on the morning of the 6th, then again that evening and on the 7th. Prices move.
3. Only buy if it’s clearly cheaper than the price you wrote down, and cheaper than other shops.
4. Everything else goes on a list for Black Friday.

FAQ

When does Prime Big Deal Days start?
12.01am on Tuesday 6 October 2026 and it runs for 48 hours, finishing on Wednesday 7 October.

Do I need Prime to get the deals?
Yes, the main deals are for Prime members. Some products may be discounted for everyone, but the headline offers are members only.

Is it better than Black Friday?
Not always. Big-ticket gear can be good here, but Black Friday is usually bigger for toys and gifts. If you can wait, compare both.

Are Prime Big Deal Days prices guaranteed to be the lowest?
No. Always check the price history, because a sale price isn’t automatically a good price.

Can I return things bought in the sale?
Usually yes, under Amazon’s normal returns policy, but check the return window on the product page before you buy.

Prices and availability change quickly during sales, so always check the current price on Amazon before you buy. This post contains affiliate links. Thank you for supporting Mum Approved UK.