Privacy Policy for Mum Approved

Last updated: March 2026

Welcome to Mum Approved (the “Website”). Your privacy is important to us, and this policy explains how we collect, use, and protect your information when you visit our website.

1. Who We Are

Mum Approved is a UK-based parenting website sharing tips, product recommendations, and advice for babies and toddlers.

2. What Information We Collect

We may collect and process the following information:

a) Personal Information

You may provide personal information such as:

Name
Email address

This may happen if you:

Subscribe to a newsletter
Contact us via email or forms

b) Automatically Collected Information

When you visit the website, we may automatically collect:

IP address
Browser type
Pages visited
Time spent on pages

This helps us understand how people use the site and improve it.

3. How We Use Your Information

We use your information to:

Improve website content and user experience
Respond to enquiries
Send emails (if you’ve subscribed)
Monitor website performance and analytics

We do not sell your personal data to third parties.

4. Cookies

We use cookies to:

Understand how visitors use the website
Improve functionality and performance

You can choose to disable cookies through your browser settings.

5. Third-Party Services

We may use trusted third-party services such as:

Google Analytics (to track website usage)
Email marketing providers (if you subscribe)

These services may collect information in accordance with their own privacy policies.

6. Affiliate Links

Some pages on this website may contain affiliate links.

This means we may earn a small commission if you click a link and make a purchase, at no extra cost to you.

7. Data Storage & Security

We take reasonable steps to protect your information. However, no method of transmission over the internet is 100% secure.

8. Your Rights (UK & GDPR)

Under UK data protection laws, you have the right to:

Access the personal data we hold about you
Request correction of your data
Request deletion of your data
Withdraw consent at any time

9. Children’s Information

This website is aimed at parents and caregivers. We do not knowingly collect personal data from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.